CONSULTING | elainasolutions

Projects

Overview:

Led growth strategy and execution and grew on-site clinics by 91% over two years through a targeted campaign. Deliverables included web content, a virtual map, sales training and collateral, a targeted direct mail piece, and events.

Feedback:

"This is terrific to see! Great strategic approach and clever, high quality creative are a powerful combination!" ~ VP

"I saw the architectural drawing of a clinic inside a company and couldn't help but wonder if there is any practical application here to help us with our needs." ~Employer

"Thanks again for sending such a creative advertising document, with a great idea." ~Employer

"Typical of the great reviews we got on the mailing! You should apply for some kind of award. It's keeping me busy." ~Business owner/internal partner

"All of your stuff has been a big hit at the School convention." ~Business owner/internal partner

Project | 01

Project | 03

Overview:

Led launch and go-to-market strategy for new vended online solution, Beating the Blues. Deliverables included a launch and communications plan, internal sales training, collateral, web content, targeted direct mail and ongoing employer and broker promotions.

Results:

Grew engagement in Beating the Blues by 104% in its second year and 57% in it's third year through collaboration with a team of business, data scientist, communication, operational and research partners.

Business development: Well@Work on-site clinics

Product launch & engagement: Beating the Blues online program

Project | 02

Consumer experience: Healthy Pregnancy

Overview:

Co - lead a two-year experience project to improve the Healthy Pregnancy experience for members and patients who are pregnant or trying to conceive. Key project components included: A proposal, charter, experience map, business requirements document, web charter, platform move, emails, incentives, automating manual operations.

Results: